How to win the CDFA/Vogue Fashion Fund: Be wealthy and well-connected
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Join Date: Jul 2008
Originally Posted by
so where in that is this substantial coverage of the elder statesman? i've never even heard of the guy nor the label.
and truth told,i had a gander at what he does and frankly i don't get what was award-worthy about it. to be honest it should have been somebody a little more design-oriented on a full scale.
anyway,that's what i don't understand--how is that significant to financial support? editorials don't pay and they certainly don't automatically equate to sales. to me that should be a moot point.
Maybe they were counting the coverage Elder Statesman-dude got when he was the CEO of Tsubi jeans and making 27 million per year (according to the article in the OP).
I think "Editorial coverage" is code for: You need to already be known and liked by fashion insiders. How else can you easily schmooze with all the editors, designers and celebs on hand at the CFDA parties?
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