Ok, they have Balenciaga which is fashion elite, edgy, copied all over the planed, has loyal flock of followers, more influential that any house in terms of trend setting. And it's because they have a great team and Ghesquiere has had strong vision (well, 90% of times) for everything they produced. So at the moment, everything with the name Balenciaga on it sells and people drool over the pieces, especially the more conceptual ones and even more over the stuff that doesn't even go on sale. That's a smart albeit elitist strategy for a fashion house, but it seemed to work well so far.
Now what isn't a smart move in my opinion is hiring someone who isn't even remotely capable or at least hasn't yet demonstrated above average skill to produce mass-appeal accessories for Balenciaga and then throw some boring garments with fad details that will sell only based on previous fame of the house and what I suspect is gonna be aggressive PR strategy. Balenciaga is going to lose it's status and go down the drain, remains to see how long till customers catch on to the change. Unless of course PPR is going to brainwash people into believing that even the weakest collection is solid gold, wouldn't be the first time that happens. And unless Wang has unexpected hidden talents, of course. Will see when he delivers his first few collections. Until then I remain skeptical.
There is something strange going on over at Balenciaga anyway, I should have know the moment they announced that they will start producing larger sized clothes. Things must be going really bad, such a desperate move. And now this.
Too bad.