[iluvjeisa]

I like the idea, the concept, but the execution is not good. And the casting....is sub par to say the least...most of these girls are great on the runway and have little camera presence. I dare say the people who made the campaign are the type of people who think models aren't important at all...This campaign is a lesson for anyone who has that mistaken view.

That said, I think they are on to something here. It's a shame it didn't come out looking better.