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10-01-2013
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theBlueRider
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Join Date: Apr 2006
Gender: femme
Posts: 425
^^ DanceFashionista, you speak a very common opinion I hear from lots of different types of women. There are a lot of negative opinions about their merchandise. There's also this recent surge of "bra fit" awareness (I mean, there's even a new reality show on it) and VS advertising is one of the biggest culprits behind ill fitting bras. I've also heard a lot of complaints that they're going "backwards" in their advertising.

I think I mentioned on this thread before but I read an article about the booming lingerie industry on Forbes and statistics show that VS is expected to lose their huge share of the industry to newer competition. Beauty and lingerie are apparently the only two industries in fashion that are growing.

I think VS is testing out which "it" girls could be good for the brand along with scoping out traditional commercial/lingerie models (Candice turned out to be a good choice yet she's aiming for HF now). The thing is that the models of the moment, who the agencies are pushing for VS, just aren't "VS quality." So that's probably why their casting options are so limited and models don't work for VS for very long. A new model who has a mysterious, exotic, expressive/sensual look and bombshell body like Adriana, Stephanie, Helena etc probably won't get much hype or push from their agency these days (they might not even get signed).

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