this is what the official website says:
Canada’s Next Top Model - hosted by Actor/Supermodel Tricia Helfer - is coming to Citytv!
Citytv presents Canada’s Next Top Model, an up-close and personal reality television series that will chronicle the transformation of some of Canada's most beautiful women as they learn the ropes in their efforts to become world-class supermodels - we're looking for 10 lucky finalists to star in the show!
If selected, you will learn the ropes from some of the biggest names in the business including Canadian-born Actor/Supermodel Tricia Helfer - and be given the chance to earn their first big break in the modeling biz!
Are you female, between the ages of 18-27, willing to spend five weeks away from friends, family and your job in order to make your dreams come true? If you think that you have what it takes to make it in the high-stakes, high-stress world of modeling, download the Application Packet now and take your first step toward life on the catwalk!
http://www.citytv.com/cntm/
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Wow, 18-27. I don't know what the real prize is, other than experience.