Hello everybody
I know I've been away for a long time, but now it's time to come back with a bunch of new ideas and projects in the fashion line....
Hope someone can give me a couple of ideas/hints to the following question:
How could you introduce Lanvin to the American market?
It is for school and it will include an entire Collection Planning: From the Sales Analysis through the Competitors Analysis till some propositions for what could be the Lanvin RTW for the States. Sure it is more business than creativity in style, but when one thinks about licensing the whole t-shirt family, interesting questions arise... What would Americans prefer (I think about those at the EastCoast): Delicate, embroidered tops in silk that are too fragile for everyday or rather minimalistic tops?
Any ideas, welcome, and I'll even try to approach the Lanvin staff itself..
But for some reason, I think this forum is the best source for fashion-related ideas... Thank guys, and if one of the mods could put this topic as an independant one, it would be awesome.
love,
iconemod