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MAISON MARTIN MARGIELA'S WHITE at PITTI IMMAGINE UOMO 69
'WHITENING' AS MANY ASPECTS OF PITTI IMMAGINE UOMO AS POSSIBLE.

FORTEZZA DA BASSO




OUTDOORS:


WHITE FLAGS:
The flags of the city of Florence and the European union fly above the main entrance of Fortezza da Basso.
14 national flags, represent the nationalities attending Pitti Imagine Uomo 69 as they would fly in front of any international body such as the united nations.

WHITE MAGAZINE KIOSK:
A typical Italian magazine vendor's kiosk is filled by entirely white contents. This is used to offer a map of the Maison Martin Margiela's stands within Pitti Immagine Uomo 69.

WHITE HOT AIR BALLOON:
This huge balloon will stand in the main outdoor area of the Fortezza.

WHITE BILLBOARD:
An outdoor advertising space is reserved for a few shades of white.

WHITE BEAD CURTAINS UNDER WALKWAY AWNINGS:
A series of white bead curtains are hung under the awnings of the Pitti walkways at two locations.




INDOORS:


WHITE SOUVENIR SHOP:
Tourist souvenirs from around the world have been painted white. 'Snow storm' souvenirs bear the names of famous world landmarks yet are empty.

WHITE SOFT TOY MACHINES:
The 'grab and drop' soft toy machines usual of train stations a gaming halls let visitors win white soft toys.

WHITE POSTCARDS:
Plain white postcards bearing a simple phrase ask the receiver to imagine one of any number of things, white or otherwise!

WHITE ICE CREAM - GELATERIA:
A gelateria, typical of Italy, proposes many flavour's of white ice cream.

CAFE DE MARGIELA:
The tromp l'oeil version of an existing Parisian tea room is brought to Pitti. This cafe will provide refreshment to visitors.

WHITE BOXES OF AMARETTI:
These typical italian biscuits are given the Margiela treatment with their original boxes and bags recreated in white. they are finished with white ribbons.

WHITE MUSIC BANKS:
Visitors can relax on furniture taken from Maison Martin Margiela in Paris and listen to ' white' music - songs and artists with either white, blanc, blanco or bianco in their name.

WHITE CUSTOMISED T-SHIRTS:
Visitors may customise white sports T-shirts as mementos of their visit to Pitti.

WHITE FLOWER SELLER:
fake and real flowers are sold as bouquets or buttonholes. White sugar coated chocolate are made up of small posies of flowers.

WHITE WEDDING CAKE:
A traditional french wedding cake will be made up in white and will be served to the visiting press at lunch on one of the days of pitti.

WHITE UMBRELLAS:
Are sold in the event of inclement weather.

WHITE CANDY FLOSS:
A candy floss seller will travel around pitti pedalling his wares.

PHOTO BOOTHS:
As is in an airport or train station visitors can have a souvenir photo taken at these booths. Their face will be incorporated into white images taken at Maison Martin Margiela in Paris. They may even have their face superimposed on a group school photo of a class in white coats.

WHITE VIDEO STAND:
A white stand will feature the three films produced by Maison Martin Margiela to present its men's collections over the years. A film of the event at Teatro Puccini on the 12th of January will be shown from the following morning.




OTHER WHITES:


PITTI CATALOGUE:
Its cover will be roughly painted white on this occasion.

MODEM:
A number of the print run of this well known guide to the Menswear collections around the world is whitened.

PRESS CANTEEN CARDS:
have also been given the Maison Martin Margiela white treatment.

ELEMENTS AT EXISTING CAFES AT PITTI:
Paper cups and labels on bottled water are all white this time round. Commemorative sugar sachets are also white.

MAISON MARTIN MARGIELA MAP:
A map locating all of the Maison Martin Margiela activities at Pitti is available to all and is white .............. of course!

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