Opening & Operating a Retail Store / Boutique (Brick & Mortar or On-Line)
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follow the lights
Join Date: Sep 2005
Originally Posted by
We currently focus on selling
Y´s Yohji Yamamoto, Rochas, Bruno Pieters, Nicolas Andreas Taralis, Stephan Schneider and Anne Valérie Hash for women and Dior Homme, Martin Margiela, Stephan Schneider, Kris Van Assche and Raf by Raf Simons for men
... it´s then rounded up with brands like Acne Jeans, Nudie Jeans, A.P.C., Schiesser (German company with extremely high quality jerseys) and assorted footwear/accessories to allow a less strictly runway-based styling with the designers... arguably, they also allow ourselves a faster cashflow, since the prices are remarkably lower than, say, a top from Rochas or Dior.
Are you able to sell the lesser known designers?
I'm asking because there's a boutique in Copenhagen, and i spoke to the buyer, she told me that they stopped carrying Undercover because it just didn't sell, because no one actually knew what Undercover were..
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