Tell Anna Wintour How To Improve / Revamp US Vogue
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clever ain't wise
Mod Squad Leader
Join Date: Jan 2004
Originally Posted by
Actually, Vogue US did attempt to put models on the cover few years ago and the sales were considerably down. Soooooooooooooooooooo... it's all about DEMAND and supply (versus Supply and Demand) for the American mainstream.
I'm not sure what you mean by this, really. They tried to put models back on the covers when? By the September 2004 issue? That doesn't count. It was one issue and the magazine must have weighed 2 kilos.
Otherwise let me recap:
60s, 70s, 80s: Few celeb covers (1 per year or less).
90s: 90-97 3 celebs per year
They're trying to compete with the celeb mags instead of being a fashion mag. It's called trying to eat the cake and have it too, ie trying to make all the money of a celeb trash rag while retaining their status as the finest fashion mag of all.
Of course the sales were down if they don't have someone to gossip about on the cover. Big surprise there.
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