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well, i agree that chain retailers have been around for a while, they only started expanding so rapidly in the 90's, at least that's i what is see in new york. like Astor Place was a home to stores
like Antique Boutique but now it's Gap & bennetton. what i mean by trend is that it's rather a tendency in retail.
i buy basics in stores like club monaco or banana, but would rather not shop there a lot. when i was in college it did not matter much though.
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