[kimair]

from wwd...

Quote:

Helena Rubinstein has a new muse — Demi Moore. The L'Oréal-owned beauty brand said it has signed the actress to be its spokeswoman for all Rubinstein products. This confirms a report that appeared on page 6, Oct. 5. Moore, who has appeared in "Charlie's Angels: Full Throttle," "Striptease," and many other films, is currently in the U.K. shooting ads. Patricia Turck Paquelier, international brand president of L'Oréal's prestige and collections division, said Moore epitomizes the Helena Rubinstein brand. "She has this charisma, a life that a lot of women aspire to," Turck Paquelier noted.