Personal Styling / Becoming a Personal Stylist or Shopper
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Mod Squad Leader
Design Team Member
Join Date: Jan 2003
Location: Los Angeles
Personal shopper does sound like it's somehow below the status of a stylist ... so I don't love the term either. Even though it really does describe the work that is being done in many cases.
I prefer to call it "personal stylist" ... which indicates, at least to me, that it's using the same skills only it's for an individual, not for editorial, commercial or catalog work.
I also see a slight difference from a "personal shopper" and a "personal/celebrity/wardrobe or fashion stylist". There are also personal shoppers that don't do just fashion ... they might provide gifts for a busy executive to give out or things like that. So, to me, the term "personal shopper" really applies to someone who does the shopping and brings the goods to the client to select from whether it is personal wardobe or something else. A "stylist" is more involved in making strong suggestions and in the decision making ... helping a client enforce or revamp their personal image.
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