[kimair]

from fashionweekdaily.com

Quote:

When H&M chose Australian glam as the look for its new line of beachwear, the go-to girl was obvious: the Swedish cheap-chic giant has tapped Kylie Minogue as the muse and face of its upcoming beachwear campaign. "When we think Australia and glamour we think Kylie, who is such a fashionable person," said H&M's head of design Margareta van den Bosch in a statement. "It has been a great experience working with H&M to create this summer line. To me it is all about summer indulgence, effortless chic and lots of fun!" Minogue added. The "H&M loves Kylie" will hit stores in mid-May and contain 15 styles featuring bright, bohemian prints and lots of shiny metallic. 10 percent of all proceeds from the beachwear line will be donated to international charity WaterAid, which is dedicated to the provision of safe domestic water, sanitation, and hygiene education in poverty-stricken regions.