[BerlinRocks]

translation by Babelfish of the itw in #3 :

Kuki de Salvertes: Nicola, how did you arrive à.la.mode? Tell me your initiatory course.
Nicola: I left Rome for London into 97 to study l'architecture. But I has fun the festival, I left enormously limps about it, I carried out an which unstitched life...... I thus went seldom in progress! But c'est like j'ai met the majority of my friends and that j'ai discovered the new London scene. My first experiment in the fashion took place at the time of my meeting with Yuko, which wanted to open a shop with Soho, "The Pineal Eye", of which I became l achetor. I n'avais any experiment in the fashion and j'ai thus due to follow my instinct. Large open J'ai my eyes, the creativity was everywhere around me. We selected attractive designers. The Pineal Eye thus became an international window for the young talents. I still remember the first time where I went to a procession to Paris with Yuko and j'ai considering that of Raf Simons. S'incruster was owed because nobody knew us but the procession was incredible. J'ai dazzled by the power and the modernity of what j'y saw!!! J'ai continued this job during a few years jusqu'à what my friends Katy England and Alister Mackie ask me to join l'équipe of Dazed&Confused. Dazed m'a offered a monthly space, the section "Eye Spy". C'était still very new for me. I n'avais any idea in the way in which functioned a magazine but j'ai done what good seemed to me. J'ai carried out same work as for The Pineal Eye while trying to emphasize new creators, but d'une more visual manner. That m'a directed towards stylism, the consulting and well on, of the more important shootings for Dazed and Another Magazine!!!
Kuki: Your first shooting? When was this? For which was this? For which magazine? Which trace did it leave for you?
Nicola: My very first shooting was for the section "Eye Spy" of the Dazed magazine with the photographer Magnus Unnar. C'était also its first shooting and one took my friends in photograph with clothing coming from The Pineal Eye. One had only 2 pages but I l'ai taken very with serious... Stressing C'était but stimulant! Formidable C'est to think that Magnus and me work always together after all these years. We are always of good friends and continue with shooter for many magazines and marks.
Kuki: Speak to me about your shop in Tokyo. How was born the project? How do you manage it?
Nicola: My new store in Tokyo s'appelle "Side by Side". C'est a collaboration with a Japanese company, Mori Building. Being Japanese half and y having lived half of my life, I find important to keep this bond. One m'a asked to create a space in a store which s'appelle Laforet Harajuku... C'est a continuation of what I did for The Pineal Eye, but on a large scale. J'essaie to go back to Japan regularly to manage and organize exposures, to meet my customers and to include/understand their desires. J'ai an excellent team which works for me in London and Japan. C'est a project really justifying and which will continue to take of l amplor.
Kuki: Nicola, qu'est what makes the characteristic of your style?
Nicola: Mmmmm... C'est a large mixture of luxury and street culture, a little Italian, a little Japanese, very international... But most important is not to be caught too much with serious... FUN, FUN, FUN!!!
Kuki: How much do you carry out shootings per season?
Nicola: Much! J'ai a team of photographers with whom I work regularly as a writer mode, mainly for Dazed, Another Magazine and AnotherMan. I produce shootings for each edition of these magazines. I also collaborate with d'autres magazines like V magazine, Vman, 10 and 10+Men, Arena Homme More, Numéro Man and much d'autres international publications.... The photographers with whom I work are: Magnus Unnar, Benjamin Alexander Huseby, Laurence Will pass, William Selden, Laurie Bartley, Will Davidson, Terry Richardson, Solve Sundsbo, Mariano Vivanco, etc... Same manner that I carry out the stylism of my leading articles, I am consulting for several marks loan-with-to carry.
Kuki: Which is the photo meeting of which you guards the best memory? Nicola: Stussy with Laurence Will pass.
Kuki: Is Nicola, after photo stylism, there a life? If so, which are your future projects?
Nicola: Stylism is very interesting. J'adore to create images. To use clothing, to reinterpret them, mix them, by confronting various points of view with the mien. I continue to beat me and to exceed me by diversifying my creative and commercial activities.... J'adorerais to explore d'autres universes, always creative, but in total intéraction with the public, like a new store, a gallery, a department blind, etc.... In this moment, Japan m'offre much d opportunities. The company with which I work, Mori Building, s'occupe of the urban development and c'est very exciting to work for them as an adviser. J'adorerais to develop more ambitious projects, to create modern spaces of shopping, galleries d'art,etc...... C'est a little what I now do but on a large scale... The city that I do not know yet rather well is New York. J'adore l'énergie which s'en releases. It will be can be a forthcoming stage of my life.