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02-06-2007
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rochasfille
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Join Date: May 2005
Location: in my bubble
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Posts: 3,030
Quote:
Originally Posted by kuba01 View Post
I don't get it - whats a contemporary line? And how is it different from their other brand "The Row"?
That's retail speak. The Row is what is referred to as "designer," which is the most expensive category of clothing. Below that, you have "bridge," which would be like your See by Chloe or Badgley Mischka Platinum Label, just to name two similarly priced lines off the top of my head. Their price points are between designer and "contemporary," which is where Elizabeth and James falls. Its price points are in the same range as labels like Marc by Marc Jacobs, Diane Von Furstenburg, and Vince. I forget what the terms for lower-priced categories are, but I know that below contemporary there are the labels you would find in your lesser department stores, then mass-market retailers like Target or Wal-Mart, and then consignment stores like TJ Maxx. Hope that helps - I was only a fashion retail major for a semester - I'm pre-med now, so most of that stuff has left my brain completely.

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Last edited by rochasfille; 02-06-2007 at 05:54 AM.
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