Elizabeth and James : by Mary-Kate and Ashley Olsen
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Join Date: May 2005
Location: Los Angeles
Originally Posted by
i agree that the contemporary market is crowded...but as the fashion consultant in the article mentioned..that customer is always ALWAYS looking for the next new thing...
so weirdly- i think there is still some room there...
i just don't know how much disposable income that specific age bracket has...
i guess if you still live at home it's easier...but once you start paying rent..doesn't the disposable income go down quite a bit?...
i think some of those girls are buying the designers you mentioned meg..
but i think of phillip lim's huge success and it is because many women over 30 are buying it...same with marc by marc...
don't know if this will be the case with an mk and ashley label...
i'm a bit doubtful...but you never know...
Just speaking from experience, i'm 21, not poor but not wealthy, and live in a major city and i could see myself or my friends buying something like this. girls i know at my age DO buy marc by marc, dvf, etc, but many only do it on special occasions - if you care about fashion, you save up for it.
that said, marc by marc and the olsen twins are two different things...i think girls are willing to shell out the money but i don't know if the fact that it's a "celebrity brand" will deter them from doing so.
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