Even if they are trying to make Elizabeth and James different from The Row, the point is it's Mary-Kate and Ashley. People are paying for the celebrity. If someone doesn't like the Olsens, chances are they won't buy something from either line, no matter the material or price or style. It's the same with Kate Moss and Lily Allen, etc. They can put out 10 brands and name them whatever they want and have whatever targets they want, they are Mary-Kate and Ashley Olsen. They quality of clothing has nothing to do with it.
That being said, I just love them
