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they try to drive apart their personnas and names from the brand naming it with a very different name that you dont relate to them unless you know they are behind (and thatīs something that not many people know at the moment) but I do think that people, a lot of people (the ones who are going to be the base of the succes, cause I do think itīs going to be successful), are going to buy the items because they come from MaryKate and Ashley.
on the other hand itīs true that they are trying to change a lot of aspects in their company (sth that I have already talked about) and separate their image from their products. in the past their lines (all the proucts they have) were very focused on them... which I dont think thatīs a good marketing tecnique at the moment (they can not appeal to children and to adults at the same time, itīs hard to balance both images; specially in the world we live today, with so many information).
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