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Have you tried hiring a PR rep or publicist? I'm freelancer who does a lot of fashion writing and most of the new designers I profile I find out about from PR agencies (I'm established enough that they send me press releases and let me know about new clients). You might be able to write up a press release or make a press kit yourself, or get a friend who's a good writer to help, and send it to local media outlets.
I also check Iqons for new stuff regularly, and keep up with the goings on of the fashion blogosphere (sometimes I'll come across cool new stuff that way).
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