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Parfums De Rosine

In 1911, fashion designer Paul Poiret set up two companies, one for each of his daughters. For Martine, the youngest, he established Les Ateliers de Martine. For Rosine, the eldest, he established Parfums de Rosine. Both enterprises flourished until Poiret fell victim to the stock market crash of 1929.

Les Ateliers de Martine trained talented girls from less fortunate families in the decorative arts. They were introduced to modern art and artists. They took sketching trips. They learned to weave and to decorate ceramics and glass. They also were involved in the creation of some of the bottles and packaging for Parfums de Rosine. Today many of the objects created by the "Martines" are valuable collectibles.

Parfums de Rosine was a success from the beginning. François Coty is said to have tried to buy the company. Though details as to who worked on what project are sketchy, we do know that Poiret employed perfumers Emannuel Bouler (they are seen together in a photography), Maurice Shaller and Henri Alméras. Later Shaller created Carnet du Bal for Revillion (1937). Alméras created Joy (1930) and other fragrances for Jean Patou.

Besides the work of the Martines, package and advertising design was also suggested by artists employed by Poiret including Erté, Raul Duffy and Paul Iribe.
Paul Poiret is regarded as the first fashion designer to bring out his own perfume. However, unlike Coco Chanel whose Chanel No. 5 first appeared in 1921 — ten years after Poiret had begun selling his "designer perfume" — Poiret never linked his name to either the names of his perfumes or to perfume company he had established for his daughter.

Although precise records appear not to exist, it is known that many of Poiret's fragrances from about 1918 on were created by perfumer Henri Alméras who, after leaving Poiret, joined Jean Patou and numbered Joy among his creations for Patou.

perfumeprojects.com