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You will also see really sloppy looking books with funky scrapbook covers and three ring binders ... but that doesn't mean that they look OK to the high end clients and agents. If you want to present yourself as a professional, it helps to have a professional looking portfolio. It represents you, when you are not there to speak for yourself so it makes sense to make sure it looks as professional as the high end stylists' books look.
So ...yes, in my opinon, all your prints should be the size of your book. If you want 9x12 prints, then you should have a 9x12 book.
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