[style_savy]

I think they're missing out on a huge opportunity to capitalize on their true market. Which are teens without much money. If they had done a Kate Moss top shop like line they would have done very well. I don't think most people realize that quantity & low price vs. high quality & high price often is much more lucrative. But I guess their tastes are too beyond the average person at this point and they would not have been passionate about lower chain retailing.