Elizabeth and James : by Mary-Kate and Ashley Olsen
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Join Date: May 2006
Location: Chris fine's pants
Originally Posted by
I think they're missing out on a huge opportunity to capitalize on their true market. Which are teens without much money. If they had done a Kate Moss top shop like line they would have done very well. I don't think most people realize that quantity & low price vs. high quality & high price often is much more lucrative. But I guess their tastes are too beyond the average person at this point and they would not have been passionate about lower chain retailing.
This is exactly what they are avoiding. That is why the olsen name is not on any of their new lines, they don't want kids to buy their stuff. They are now aiming at high fashion and they want the line to fall in the same category as couture. I bet if it wasn't mentioned that the Olsen's own the lines no one would have guessed it was from them. I actually think it's great what they are trying to do and it seems very successful so far, just imagine the money they are raking in with E&J and The Row.
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