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I love Ion Color Brilliance (at Sally's), because it practically doesn't damage my hair, and you can control how much peroxide is used. For going dark you need only the smallest amount, whereas in most at-home dye packets, it's all the same.
I used a dye from them that was supposed to be brown-black, but it looked bluish for a couple days. But after that washed out it was the accurate color.
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