[SomethingElse]

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London Tailoring Before the Second World War bespoke fashion in London was mainly the work of tailors and court dressmakers. With the creation of the Incorporated Society of London Fashion Designers in 1942 the small community of couture designers - 12 as opposed to 47 in Paris in 1943 - gained increasing recognition. The Paris couture system of unifying design and production under one roof set a template for London couturiers, as did the French practice of showing biannual collections. The London fashion houses, centered on Mayfair and Savile Row, became known for their practical, beautifully made tailoring. In 1946 the journalist Alison Settle described London couture as 'clothes which have social confidence.'

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