1947-1957 The Golden Age of Couture: Paris & London (V&A Exhibit)
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Join Date: Mar 2007
Boutiques & Accessories
Small shops or boutiques situated on the ground floor of the couture houses became increasingly common. They sold a range of luxury goods such as cosmetics, jewellery, knitwear, accessories and what were called in Paris frivolitÚs. Clients might call in at the boutique following a lengthy fitting to pick up an off-the-peg blouse or some perfume.
Eventually, some houses such as Yves Saint Laurent and Pierre Cardin opened separate boutiques selling ready-to-wear designs for a growing youth market.
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