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Boutiques & Accessories Small shops or boutiques situated on the ground floor of the couture houses became increasingly common. They sold a range of luxury goods such as cosmetics, jewellery, knitwear, accessories and what were called in Paris frivolités. Clients might call in at the boutique following a lengthy fitting to pick up an off-the-peg blouse or some perfume. Eventually, some houses such as Yves Saint Laurent and Pierre Cardin opened separate boutiques selling ready-to-wear designs for a growing youth market.

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