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small market is def the biggest issue
fashion is creative business. business is making money.
in order to reach international audience, they have to acquire a certain standard in terms of design, marketing it and quality of their products. from what ive seen, they still need more time. ALOT more time. who wants to buy a $500 top manufactured in singapore or somewhere in southeast asia when they can get a similar looking one with better quality made in paris or italy? a smart investor would rather invest in a good paris or newyork based designer than a singapore based designer..because it all comes down to bigger country=bigger demand=larger revenue. if i am an investor looking for asian designers to invest in, i'll head to china or bangkok and head for their local talent. because intelligently speaking, china IS a very big market. and bangkok has very good support from their local people.whereas singapore's market is almost not there for local designers to survive. but studio prive is a good start. maybe 10 or 20 years down the road, we'll see people actually buying fashion from our local designers
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