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I saw this article while reading my weekend edition of the WSJ today and just had to post.
Yes, the demise of the It bag is probably a topic that has been flogged to death, but this article also touches on the fact that more and more consumers are going for brands that are under the radar.
I think this is very true of what's happening at TFS here, at least for me, I find myself sticking with the classics after the It bag craze has settled. I still love my paddy, but I do find myself going for bags with yummy leather, rather than which star has been toting it, lately.
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