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^ Would you be willing to sit back and take it when mid-market chain stores were copying your designs?
Anyone who says they wouldn't care about something like that is either lying, or has no concept of what it would be like to feel like your work and ideas were stolen from you for a profit, regardless of how "boring", "uncreative" or "tacky" those ideas are.
And something I thought of that's good to keep in mind. A big reason why so many high end designers' prices have been increasing so steadily is because more and more, designers are using details and techniques that can't easily be reproduced at a mass-market pricepoint in an attempt to stop the copycats.
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