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They certainly have an active appearance calendar, huge amount of travel.
I first found about them 5 or 6 years ago from the video "Seventeen" which was really unique in sound and appearance. They still are uncopied in style, I'd classify them as electro-pop.
Compare that to the electro-house music style which has hundreds of new tracks released every week for the last few years and most of it has been so so generic and boring right from the start, I don't know why it's so popular.
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