[John_M.]

Well, I would think that being yourself in fashion makes you who you are no matter what anyone else thinks. I'm sure Margiela can do whatever the heck he wants without being mainstream. Jewelery and fragrance are some heavy fields to take part in. I'm very poorly educated on the concept of avantgarde, so I will not use this word. I'm sure Gargiela can do whatever he wants, even at the expense of being mainstream. He'll probably not want to be featured or being front-page news on publications, but you know most in media would do such a thing anyways. I know nothing about Margiela, so I'm just going on logic and casual opinions.

It's going to be fans and the media that will make him mainstream, not whatever products he releases. That's the way it usually is. Not the other way around.