The star is only one design, she also has a piping/logo alternative backpocket design too. She is also going with some bold new colours for the new collection and new washes and resins.
The star design gives familiarity to the range, it doesn't have to be complex to work and it has grown on me. Sometimes the simplest things work the best. And a lot of detail has been put on the fabrics, the wash and the cut. The jeans are hand made in Winnipeg, Canada and use premium Japanese denim.
Her jeans are not more expensive than other premium/designer brands at all! Just look on Saks.com and you can see dVB flare jeans are priced $242, while D&G or Cavalli flare jeans are priced $550! It's not like she is pretending she is on the same level as established designers like D&G by matching their prices.
Last edited by s0436; 09-05-2008 at 10:26 AM.