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Can't believe I missed this. Anyway, odd article. What was with that Sears thing tacked on at the end?
I also found it humorous that Segal said the US had a competitive advantage in it's recognition of design. I was like are you serious?! American products are so often behind Asia, Europe which often test out design features which the US later adapts. This is, imo, seen most obviously in mobile technology with the notable exception of Apple. I can't believe an idea for a course like this has just cottoned on now though. I mean, isn't it obvious? People like pretty things. If I'm going to have a washing machine for ten years, would I rather have a big square white one or pay a bit more for one that looks nicer? It seems pretty brainless. This is how the fashion industry works. You could have that plain white tshirt for $20 OR you could have one with a single seam running down the back in modal for $180. They both serve the same functions theoretically but one is prettier than the other (this assuming quality is equal of course).
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