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^ Lol!
At least he isn't trying to compete with Prada...I learned about this in school, how retailers are grasping at straws now to stay afloat. I think that is why the market is overly saturated with all of these celeb lines. They figure it will generate interest and the customer will rush in to buy it.
For what it's worth, it targets proper market...
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FLAUNT IT
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