This is a pop-up card that can also be used as gift tag, gift ornament, decoration, ornament sticker...The recipient opens the box, unfolds the Bloom which can be stuck on objects because there is a sticker in the back...
I like you can reuse it. It would be even cooler if it was a simple kit that a child or teenager could cut and fold together and create their own pop up cards. They could break away from the floral design into things such as animals, stars etc...