I don't like the change in McQueen - he didn't use to do ads, but now he has gotten this idea of turning the label into an empire, and I guess that's where the ads come in.
But if we just forget that for a while, I have to say that it is A-M-A-Z-I-N-G!
Sort of surprised he picked McDean, though. I would've thought he had gone for Nick Knight.