[Chatoyant]

Not following your logic there... how is Sigrid Agren any less of a straightforward beauty than Ymre? She (Sigrid) is pretty much the definition of a classic blonde.

Anyway, I don't really mind this "new" direction. Some kind of change was necessary. I also think people exaggerate the difference between this girl and previous campaign faces. Ymre may be overtly beautiful, but she has a strong face, not at all the "pretty" kind. And there was a time before Sasha, remember? You just have to look back a few years to find girls like Bridget Hall and Michelle Buswell (now that was weird). Not to mention Carolyn, Nadja etc back in the day. These things always move in circles, and I couldn't imagine anything more boring than Prada going straight for another Sasha type.