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The A.P.C. campaigns always have the right attitude, because they're well-styled, but when you get to the store, the clothes are simply disappointing because they look kind of generic.
The quality is very good because everything's made in France, but this also makes the items quite expensive for an American market. The strong Euro doesn't help to bring the price down either.
The women's line is sometimes annoying because the designers just take the same fabric that they'll make a men's pant out of, for instance, and then make a shirt dress out of it, so the women's clothes are very masculine-looking.
In summary: It's a good line for decent quality basics.
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