One essential 1990's make up item to me is brown lipstick
Kevyn Aucoin wrote about 1990's make up in his book 'The Art of Makeup' :
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The 90's seem to be about individuality. (showing 7 different faces of model Beri Smither to illustrate this point) ..The many choices women gave open to them today. With a few changes- a bleached eyebrow, a metallic lip, a heavily lind lid, or brightly rouged cheek - Beri's look was altered drastically, and seven extremely different effects were achieved
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So.. I'm not certain if I agree with there being a specific 90's makeup.. however.. the beauty models that were used in makeup campaigns in the 90ies overall.. strike me as having a more conventional beauty than a lot of the models used today..