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Originally Posted by Spike413
I think there's a big difference between using photoshop to mask flaws (uneven coloring, dark circles, blemishes, freckles, what have you) and using photoshop to erase any trace of life or humanity from a face. She looks like a Madonna-themed sex doll here. At this point I think people in general are growing tired of fashion images that are becoming more and more plastic.
As for the ad itself, it's not exactly what I was expecting, which may or may not be a good thing. I like the color, as well as the solarizing effect (or whatever that negative color effect is called) but the pose, expression and overall composition is kind of off to me somehow.
Maybe it's that the fun, silliness and perversity conveyed in the collection doesn't come through here.
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Who is to say this specific look wasn't the point from the get go? Photoshop, retouching is an integral part of photography now, accept it, get over it! Artists will continue to use new techniques and look for different ways to use them and create different styles! You might not like this look, but don't blame photoshop. They used as much work on pics of M in the 90's compared to now. It's just more advanced work, more advanced processing and more stylised. It's progress, advancing of techniques. Think of it as the transition from painting in oil, to watercolor, to photography to well... retouched photo compositions!
Someone pointed out Tamara de Lempicka, good observation, and considering that Madonna is a big collector of her paintings and has used them as an inspiration many times before might make this whole look come together!