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I dont think Milla's popularity is the case - not a lot of her action movie fans are in the same market for Isabel Marant. I think its more the fact that shes always been a free spirit, and her style persona is fitting to the brand. That, and the fact that shes an amazing model
I really like this campaign - its so fun and fresh and Milla is gorgeous. But I'm a bit biased. I love anything Isabel Marant ...
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