I actually love this, Heidi and Freja make a very dull collection look interesting. I was unsure of the casting when I heard about it, but they work perfectly together. The dark sepia tone effect of it gives it an almost Amish/Puritanical feel from it. But the pose in the second shot keeps it from looking too gimicky and brings it right up to date.
It reminds me of The Simple Life editorial from Harpers Bazaar US October 2006:
http://forums.thefashionspot.com/sho...postcount=5996