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Julian Roberts Productions (Nothing Nothing etc)
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nothing nothing launched in September 1998 by staging a non-event.
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The 'invitation-only' concept was used to invite VIP buyers and press to a pretend fashion show.
The date and time on the invite was chosen to clash exactly with that of Alexander McQueen's ss1999 show.
No venue was specified on the invitation.
nothing nothing staged its second 'non-event' in February 1999.
Again VIP buyers and press were invited to attend a pretend fashion show,
but this time the venue was described at length in cryptic detail.
However, no date or time was specified on the invitation.
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The label consisted of Julian Roberts and Sophie Cheung
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