Alexander McQueen S/S 10 Paris
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Join Date: Mar 2004
Originally Posted by
um, do you really think the big wigs at ppr would put the house of alexander mcqueen on the auction block in this economy and they'd certainly not cut him short if they'd expect his house to garner top dollar should they decide to sell. if you look at the other ppr properties and how they inched their ways toward profitability, you'd notice that they've all done a spectacular job of actually creating things that become "bestsellers." whether it's a bottega tote, a gucci boot, a stella jacket, a ysl platform, or a balenciaga bag, they all have something that people want and buy over and over and over. i just don't know whether mcqueen's design's translate into sales quite as seamlessly.
i mean, this show may have cost a mint, but i seriously wonder whether he'll even turn a profit with it.
MAY have cost a mint?
Didn't say they would sell it off, but EVERYONE is making cutbacks. I know for fact that some of PPR's more established brands have laid off employees, designers included. For them to put on a show of this scale when they are firing people... well they wouldn't if they weren't making money, or if they weren't expecting to make it back. If it were LVMH that's one thing but PPR isn't doing as well in this recession, of course they still need to market the brand but they would have found a cheaper solution of they needed to.
Take a peek at his
, look at how it's merchandised and how the product ranges are developed, you'll see that it's incredibly sellable. He's developed a range of iconic McQueen pieces that focus on body conscious dressing: an asymmetrical dress, a printed dress, a sharp nipped jacket, a tailored pant, and he is just reinterpreting them each season with whichever theme of the moment. This fall it's graphic menswear patterns, next spring it'll be all those marine/kaleidoscope/skin prints. Those are the staple pieces that customers will come back for every season.
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