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Originally Posted by Mutterlein
MAY have cost a mint?
Didn't say they would sell it off, but EVERYONE is making cutbacks. I know for fact that some of PPR's more established brands have laid off employees, designers included. For them to put on a show of this scale when they are firing people... well they wouldn't if they weren't making money, or if they weren't expecting to make it back. If it were LVMH that's one thing but PPR isn't doing as well in this recession, of course they still need to market the brand but they would have found a cheaper solution of they needed to.
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or perhaps he puts on a more expensive show because he doesn't spend as much on costly advertising campaigns?
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Take a peek at his online store, look at how it's merchandised and how the product ranges are developed, you'll see that it's incredibly sellable. He's developed a range of iconic McQueen pieces that focus on body conscious dressing: an asymmetrical dress, a printed dress, a sharp nipped jacket, a tailored pant, and he is just reinterpreting them each season with whichever theme of the moment. This fall it's graphic menswear patterns, next spring it'll be all those marine/kaleidoscope/skin prints. Those are the staple pieces that customers will come back for every season.
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point well taken. and believe me, i don't want him to bow out as i'm quite a fan. it's just this level of spectacle strikes me as very out of step with the times and the real economic realities these design houses continue to face. as dizzyingly unexpected as i found the latest michael kors show, i know for a fact he'll sell every single thing he sent down the runway in some form. even when i look at john galliano, i can see through the spectacle and realize there's nothing but accessible party dresses there. when i look at this, my heart races along with the rest of you, i just don't see it translating into things that people actually wear on the streets. and that worries me for the future of mr. mcqueen.
i mean, the shoes on his website are heaven, but except for the daphne guinnesses of the world, who will buy his latest fares? and can that handful sustain his entire business? also, i'd like to see detail on those profitability figures. it's not like they'd say it's unprofitable if they planned to sell, either...
