hahah... this is so funny. i go on these rants about how VS on this complex theoretical level represents EVERYTHING WRONG WITH AMERICA to me, and everything wrong with american attitudes about sex and women and shopping... taking something as personal and intimate as sex (which most other lingerie lines/brands handle either very delicately/romantically like stores like Journelle, or with a cheeky/campy sense of humor, like AP) and blowing it up into 10 foot airbrushed posters with totally unrealistic, unnatural, impersonal representations of sex to be plastered over billboards and every mall and city street in the country, and these stores that cheaply combine this french-boudoir-meets-trashy-strip-club aesthetic, taking random signifiers of 'sex' and mashing them together to indicate that 'this is sexy, this is quality and you NEED to BUY this to be intimate with anyone' ughhhh. it seriously sends me into these horrible feminist marxist rants about women who read Cosmo and middle america and all kind of other crap nobody really wants to hear about. i walk by the store on my way to work and see their giant posters that are currently advertising some special padded bra "increase 2 cup sizes instantly, guaranteed!!" and it makes me want to barf.
BUT in its defense, for most american women who aren't living near a major city, it's probably the only place they can get somewhat visually appealing lingerie at a somewhat reasonable price, and i'll give them some credit for being the only thing in mainstream america that even begins to mention or embrace female sexuality, even if it's in a twisted commerical way, that's totally worth something. i think it's appeal is due largely to the fact that it's convenient and while not amazing, still slightly above average, and very accessible here.