Seasons and Shows - Is it time for a change to the fashion system?
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Join Date: Jan 2008
Originally Posted by
Fashion is continuously becoming more and more business-driven. There is always less and less creativity involved season after season. It's how humanity works, people (LVMH, Gucci Grp etc) would prefer money over anything else. Thats something we have to deal with.
However, even under these sad and dooming conditions, therein still lies the arguably even bigger challenge of which designer can appear to be the most original/fashion-forward even under such strict business circumstances. The recession has exaggerated these circumstances making them tighter and even more difficult to withstand (as we have seen happen with Phi and Luella and God knows who else).
The economic circumstances of today imo have segregated designers into 2 groups; the group that will pick the obvious option of reducing budgets, cutting expenditures and basically making "cheaper clothes" ie Gucci, Elie Saab (one of the recession's biggest victims) and the majority. Then there's the group that will do the exact opposite: increase the budget on clothes to make more unique and detailed clothes that people will covet and will consider "worth buying".
Overall, I think the industry in time will just seize to exist because circumstances will become tighter and tighter.
Indeed, it was only a few years ago that shops that specializes in copying designer clothing didn't exist. Now we have tons of them, from H&M, Topshop, to Forever 21, etc etc.... I think in a few more years, the line between cheap affordable clothes and luxury clothes will dramatically increase with many designers opting to concentrate their time with diffusion lines. We're seeing it now that designers are receiving more revenue from diffusion lines than their more expensive counterparts. But this is natural during recession.
Remember, a few decades ago, people either wore couture/bespoke clothing or common-folk clothing from local shops, especially during the 60's. But slowly, the two became intertwined because of the rise of ready-to-wear. Now, the recession is slowly separating them once again, where people are having to resort to buying cheaper clothing with the same flair of style as those who are willing to pay thousands for trousers.
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