[Flashbang]

Quote:

A family that models together stays together. Just ask the Missonis, who appear as walking advertisements for their namesake label in a new spring 2010 campaign. Photographed by Juergen Teller, the ads were shot at the family home in Sumirago, Italy, near the company’s headquarters and feature three generations of Missonis mugging for the camera. Not that it was hard to coax any of them to say “formaggio.” “For us home and factory have always been very close,” explains the label’s designer Angela Missoni. “It just felt like the right moment to propose something real.” And an even better time to cut back on modeling fees.

nytimes.com