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xbryony -- do you read luxirare? (blog/designer/etc). her "about" or "concept" section or something is about this and i think might be a good example of someone trying to continuously create + promote themselves without revolving around seasons, fashion shows, and production of specific lines.
i think industry-wise unless there's some huge revolution, the conept of seaons etc will continue -- just because so much revolves around it -- but i do think that smaller and more independent/younger/etc designers will use the internet more and focus on newer channels of promotion, communication, and distribution.
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