The Business of Magazines #2
View Single Post
Join Date: Nov 2008
Interview Magazine in iPad
Interview magazine: 'The iPad is the future and we embrace it openly'
So what's the thinking for publishers who are preparing for an iPad app launch in 2010? Journalism.co.uk spoke to one such organisation, US magazine Interview, which is readying itself for an iPad release next month. Interview's Scott Lambert sees the iPad as the future of publishing:
When will the first Interview issue for iPad be available?
[SL] The first Interview issue on the iPad (April 2010) will launch on the day the iPad goes on sale. We will also follow with back issues (40th anniversary issue with Kristen Stewart, Dec/Jan 2010 issue with Penelope Cruz and Feb 2010 with Jay-Z). This is the biggest launch of its kind - Interview will be the showcase magazine application for this device.
How much will it cost and are you offering subscription deals?
There will be a subscription-based system in place using Apple's capabilities to deliver this service. The price of an app on the iPad will be $1.99.
Is there something that the iPad offers magazine publishers that previous digital edition technology has not?
The application will utilise all of the latest Apple technology, which for anyone who saw the launch presentation by Steve Jobs will know is mind blowing. We have learned from our digital magazine and iPhone app experience how to deliver in these environments and the Interview Apple iPad app will be the pinnacle of these developments. It will be a true magazine showcase on a screen which is quite simply, made for a title like ours.
At the same time we have a version of Interview for laptops and desktops and another for separate mobile devices; and each of these are extremely high quality products in their own right. It really has to be said though that the iPad is a showcase in its purest form; slick, sexy and portable.
View this member's profile
Post a comment to this member's profile
Find More Posts by tarsha